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BADM 454: Marketing Research Guide: APA Citation

A research guide for the BADM 454 course.

APA Style Manual

APA Style: Online Guides

Citation Tips for Visual Data

If your visual data came from a...

Journal Article

  • The in-text citation should reference the article author, date and page number the image is taken from. 
    • (Jung, 2014, p. 309)
  • The article should also be included in the reference list. 
    • Jung, Y. (2014). What a smartphone is to me: understanding user values in using smartphones. Information Systems Journal 24 (4), 299-321.

Web Document or Report: 

  • The in-text citation should reference the report author and date (if available).  If you are unable to find identified author or authors, use the organization responsible for the report as the author.
    • (Poushter, 2016)
    • (U.S. Census Bureau, 2010).  
  • The report should also be included in your reference list. 
    • Poushter, J. (2016). Smartphone ownership and internet usage continues to climb in emerging economies. Retrieved from 
    • U.S. Census Bureau. (2010). Resident Population Data. Population Density. Retrieved from

Data Set: 

  • The in-text citation should reference the organization/individual responsible for the data (if available). 
    • (Pew Research Center, 2015). 
  • The data set should be included in your reference list. 
    • Pew Research Center. (2015). 2015 U.S.-Germany Survey Data [Data file]. Retrieved from

Citing data can be tricky! Remember: you can always ask a librarian for help!

Why Cite?

Correctly citing sources is an important part of the research process.  Whenever you use someone else's intellectual property you need to provide a proper citation for your sources.

Correct citation:

  • Gives proper credit to the the author.
  • Helps the reader locate your information sources. Your reader should be able to navigate to the exact article or web source based on the information you provide. 
  • Explains the origin of your information and gives credibility to your work. 

The resources on this page can help you create accurate in-text citations and reference lists.  Ask a librarian if you need assistance! 

Citation through Ebsco

EBSCOhost databases (for example, Academic Search Premier or Business Source Elite) have a helpful citation generator. 

  • Click on an article you are interested in. On the right hand side of the page, you will see a "Tools" column. 
  • Choose "Cite", and locate the citation in the style you need (APA)
  • You can copy this complete citation and paste it into your reference list. 
  • There might be errors, so it is important to check the citation for accuracy! 




Use Zotero to collect all research in a single, searchable interface.  For questions about using or installing Zotero, contact librarian Kayla Lenkner